Happy Friday and Welcome to the Weekly Wrap Up! The weekly wrap-ups are a great resource for associations to find interesting articles, blog posts, upcoming events, fun facts, and provide up-to-date news and tips found throughout the association space each week. We will also pull quotes and topics from the #assnchat and other relevant chats during the week on Twitter and other social media sites, to provide our members and industry thought leaders with content they can use today or save for later!
Favorite Articles of the Week:
1) Strategy and Context by Jamie Notter
“Also, note that when a world (your customers, your members, your stakeholders, your employees) changes its relationship with something that is part of your business, it’s not always easy to identify it. It’s complex and shifting. It requires nuanced conversations and insight to really be able to see what is changing.”
“My question: Is the association getting the full benefits of the budgets invested in meetings?
In my experience, most of the time and resources are devoted to planning and executing the conference. Maximizing the value of the content generated at the conference seems to be an after-thought for most organizations.”
3) How to Grow an Audience that Grows Your Business by Brian Clark
“It’s the question I get more than any other lately, and it’s one of the most important questions you’ll answer in marketing your startup: How do I create a content marketing strategy that works?
That will take several thousand words to answer, and then you’ll have to create your own strategy. Yep, ultimately it’s up to you.”
4) The 2012 Association Forecast: Shaping the Future of Associations in Our Society by Eric Lanke, CAE
“I just finished reading a copy of Shelly Alcorn’s The 2012 Association Forecast: Provocative Proposals for Future Change, an eBook she authored based on Appreciative Inquiry interviews she conducted with more than 200 association executives (including me). It’s chock full of ideas that are well worth your attention, especially if you have an interest in helping to shape the future of the association management profession and the overall role of associations in society. You can download a copy here.”
Favorite Social Media Sites of the Week:
1) Rebranding on the Harrison Coerver & Associates Facebook page - great info on the sequel to Race for Relevance and a Call for Case Studies. Their team is looking for association case studies of excellence in selected areas of association strategy.
2) Recap of #assnchat for this week – On the topic of Managing Volunteers, the highlights I took away from the conversation were to engage with volunteers and provide them with benefits. Also, things to avoid to not ruin the relationship between a volunteer and company are silence, not communicating or making volunteer’s feel valuable.