• Weekly Wrap-Up: Forward Thinking for Associations

    by  • April 27, 2012 • Innovation, Marketing, Member Management, Social Media, Weekly Wrap-up • 0 Comments

    Happy Friday and Welcome to the Weekly Wrap Up! The weekly wrap-ups are a great resource for associations to find interesting articles, blog posts, upcoming events, fun facts, and provide up-to-date news and tips found throughout the association space each week. We will also pull quotes and topics from the #assnchat and other relevant chats during the week on Twitter and other social media sites, to provide our members and industry thought leaders with content they can use today or save for later!

    Favorite Articles of the Week:

    1) Strategy and Context  by Jamie Notter

    “Also, note that when a world (your customers, your members, your stakeholders, your employees) changes its relationship with something that is part of your business, it’s not always easy to identify it. It’s complex and shifting. It requires nuanced conversations and insight to really be able to see what is changing.”

    2) What’s Your Association’s ROI for Resources Allocated to Conventions/Meetings? by Steve Drake

    “My question: Is the association getting the full benefits of the budgets invested in meetings?
    In my experience, most of the time and resources are devoted to planning and executing the conference. Maximizing the value of the content generated at the conference seems to be an after-thought for most organizations.”

    3) How to Grow an Audience that Grows Your Business by Brian Clark

    “It’s the question I get more than any other lately, and it’s one of the most important questions you’ll answer in marketing your startup: How do I create a content marketing strategy that works?

    That will take several thousand words to answer, and then you’ll have to create your own strategy. Yep, ultimately it’s up to you.”

    4) The 2012 Association Forecast: Shaping the Future of Associations in Our Society by Eric Lanke, CAE

    “I just finished reading a copy of Shelly Alcorn’s The 2012 Association Forecast: Provocative Proposals for Future Change, an eBook she authored based on Appreciative Inquiry interviews she conducted with more than 200 association executives (including me). It’s chock full of ideas that are well worth your attention, especially if you have an interest in helping to shape the future of the association management profession and the overall role of associations in society. You can download a copy here.”

    5) Fails, the Center of the Universe, Automating, and Tracking Traffic from Social: 6 MUST READ Posts this Week by Maddie Grant

    “Just another quick roundup of MUST READ posts you may have missed”

    Favorite Social Media Sites of the Week:

    1) Rebranding on the Harrison Coerver & Associates Facebook page  - great info on the sequel to Race for Relevance and a Call for Case Studies. Their team is looking for association case studies of excellence in selected areas of association strategy.

    2) Recap of #assnchat for this week – On the topic of Managing Volunteers, the highlights I took away from the conversation were to engage with volunteers and provide them with benefits. Also, things to avoid to not ruin the relationship between a volunteer and company are silence, not communicating or making volunteer’s feel valuable.

    Thought leaders quotes I loved:
    @BruceHammond “Volunteers are good. Provide them with she value. They reciprocate. (favorite haiku)
    @CeciliaSepp “Opportunities for everyone” (when answering How to Avoid Volunteer Burnout?)
    @AshleyHodak “Check-in with volunteers” (when answering How to Track Volunteer’s Level of Satisfaction?)

     

    3) Recap of #eventprofs for this week – Moderated by myself and @AdrianSegar: What Gives and Event Value for Attendees?
    The highlights from our conversation were to provide attendees and event profs with clear communication and content to support everyone’s needs. Also, marketing pre, during and post event is key to a successful event and a great way to ensure attendees come back again.

     

    Thought leaders quotes I loved:
    @atnguyen “Providing a forum for attendees to let us (event profs) know what they are expecting helps us shape the content”
    @williamevents “Focusing on the experience as a whole. Trying to create something original and memorable” (when asked How can an Event Provide Value to Attendees During an Event?)
    @MavEvents “It seems simple, but a part of creating value is to value people’s time. Make a tight schedule and stick to it!” (when asked How can an Event Provide Value to Attendees During an Event?)

     

    Until next week…Have a great weekend everyone! – Holly
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    About

    As part of the Affinsicape Marketing team, Holly Krenek helps shape the face of the association landscape through social media, events and digital strategies. Holly is a Digital Native with a deep focus on social strategy and brand engagement offering more than 7 years of experience consisting of social media, events and promotional management, digital marketing, market research, brand development, social listening, mobile marketing, strategic partnerships, web analytics and cross-functional team management. Holly’s professional success is fueled by personal passion. As a resident of the in-crowd: a buyer, trendsetter, and word-of-mouth facilitator - she is both brand and consumer, and has become a passionate advocate for cross-channel marketing campaigns that cultivate dialogue and enhance the consumer-brand relationship. You can also follow Holly's personal Twitter handle @holsk for up-to-date news on brands, digital media, fashion and social media tips.

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